Well, hello there! I use data to understand what's happening, strategy to figure out why it matters, and marketing to make others care.
My background spans across working at a startup, enterprise AI, and management consulting. This means that I've built marketing frameworks from 0-1, worked as the bridge between enterprise clients and engineering teams on AI deployments, and helped large organizations turn messy data into decisions.
CMO at Watt TechnovationsKPMGAt Carnegie Mellon, I leaned into marketing analytics, tech strategy, and product management. This is where I worked on things like CLV modeling and user segmentation analysis. That quantitative layer shapes how I think about product positioning and messaging now.
I also write The Breakdown, a newsletter on the product strategy/technology behind the decisions that consumer/AI companies make.
Outside of work, I'm usually mid-way through a book, road-tripping, hiking, hunting for a good coffee shop somewhere in SF, or looking for something worth photographing.
My focus is turning messy deal data into decisions leadership can actually act on. The work I'm proudest of: building a process automation tool adopted by 500+ analysts globally, cutting manual effort by 95%, and shipping AI demos that save the team 15+ hours a week.500+ analysts across 3 regions
Where I learned to build a brand from absolute zero. I owned GTM, messaging, and positioning 0→1 for an early-stage startup and secured Shark Tank India funding (top 0.08% of 85,000+ applicants).
My first lesson in being the bridge between enterprise clients and engineering. On an AI chatbot deployment I gathered requirements, wrote the docs, and translated customer pain points into scoped features; work that contributed to a 20% cut in customer-service costs.
Re-launched a dormant student organization into one of CMU's top consulting clubs (150+ active members), securing partnerships with top firms and hosting case competitions with 300+ participants.
Building public speaking and leadership skills through regular presentations, impromptu speaking, and constructive feedback in a structured club environment.
My first time presenting to a room that had expert opinions. I spent months at IIT Bombay's NCPRE lab working with datasets and running analysis on solar panel reliability. Standing in front of experts and making that case stick was a unique experience. The research was published in IEEE Xplore and contributed to a suggested revision of industry testing standards.
If you love dissecting strategies, understanding consumer impact, or analyzing data, reach out! Always up for a conversation.